GTM strategy, cross-functional alignment, and the follow-through that keeps plans from falling apart between teams.
I build the systems and working rhythms that turn good strategy into coordinated execution. Chief of Staff experience, agency and vendor leadership, and AI integrated into the way I work.
I turn strategy into plans that ship, with clear ownership, timelines, and governance built in.
See how →30% faster decisions as Chief of Staff. $10M+ in co-marketing managed. 4,400+ doors activated.
See the work →AI is built into how I plan, execute, and communicate daily, not a side experiment.
See how I use it →I translate product direction and business goals into integrated GTM plans with clear ownership, timelines, and success criteria.
Intake and prioritization processes, campaign calendars, cross-functional alignment, performance reporting, and the governance frameworks that keep programs running without constant intervention.
Content prioritization models, editorial planning, web journey strategy, and integrated digital programs built around audience needs and business moments.
Agency and vendor oversight, dotted-line coordination, and the cross-functional influence needed to move programs through organizations without always having direct authority.
QBRs, executive reviews, and performance narratives that give leadership the context to act quickly.
Co-marketing and merchandising playbooks that move national retail and OEM partnerships from agreement to activation.
AI in daily use for brief generation, performance synthesis, and documentation, not just personal productivity.
Multiple concurrent workstreams. Competing priorities. No consistent way to make tradeoffs. As Chief of Staff to the CMO, I built the governance frameworks, intake prioritization, and reporting cadence that gave a large, matrixed marketing team a shared way to decide. Reduced decision cycle time by 30%.
4,400+ doors, multiple retail and OEM partners, and no room for inconsistent execution. I managed $10M+ in annual co-marketing investment across Walmart, Target, Sam's Club, and Best Buy, plus Apple, Google, and Samsung, and built the playbooks that turned partner agreements into in-store execution at scale.
New device categories, tight OEM roadmaps, and a launch calendar that couldn't slip. I owned end-to-end GTM planning and activation across connected car and IoT partnerships, including global partner activation tied to Mobile World Congress, and drove 50% YoY growth in connected car gross adds.
A team of 4, a full digital program, and an online revenue line that needed to move. I directly managed the team, led national digital marketing strategy across paid, owned, and earned, and oversaw agency relationships across all digital programs, driving a 21% increase in online revenue.
AI isn't a side experiment for me — it's integrated into how I plan, execute, and communicate every day. I use a range of AI tools as thinking partners and workflow accelerators, not just autocomplete tools. The goal is always the same: move faster, improve quality, and reduce unnecessary rework.
I use AI to draft, iterate, and stress-test campaign briefs faster — with audience, positioning, channel, and stakeholder checks built in.
AI helps me turn raw program inputs into executive-ready narratives and optimization recommendations while preserving judgment and context.
From intake process specs to launch playbook templates, AI accelerates the documentation work that makes operating models repeatable and scalable.
I use AI to draft stakeholder communications, executive updates, and field-facing toolkits — maintaining voice and clarity across high-volume programs.
Currently exploring roles in GTM strategy, marketing operations, commercialization, and cross-functional program leadership. Open to full-time and fractional engagements.